5 Tips for Writing Great Web Copy

Thursday, 27 March 2014 08:53
Posted in Copywriting
Written by  Emma Mackenzie

Did you know that you have around 15 - 20 seconds whilst a reader scans your content deciding whether they've arrived at the right website to meet their needs? Making a good first impression is vital! Knowing not just what to say - but how to say it will give you the competitive edge that you need.

Writing for the web is very different to writing for print. It depends upon your industry, but broadly speaking your online voice can be more informal than other official offline documentation.

Adhere to these web copy writing tips to see your website conversion take off!

1. Don’t over-do it!

A web page of text going on as long as your arm is a big turn off for your website visitors. You may think that you appear very knowledgeable on your subject matter. Your reader will just see an ocean of words to sift through trying to find what they are looking for. Keep it short and sweet for bigger impact.

2. Put important stuff near the top

Online, we tend to skim read rather than digesting every word. You’ll only hold your readers’ interest for seconds, so make the most of them. Put the most important points at the top of the page. Keep it short - a sentence or two at most communicating whatever you feel is the key message for readers’ to take away.

3. Use chunking

Splitting your content down into easy digestible short paragraphs means people are more likely to continue reading. Long paragraphs are off-putting and harder to skim. The further down the page you go your paragraphs can get longer - anyone still reading by this point is hooked.

4. Use bullet points

Why use 30 words when 8 will do? Be brief, use bullet points to pull out key sales messages or points of difference. Bullet points allow you to communicate more information in a concise format and they make the page look more interesting!

5. Write the way you speak

Try to make your copy feel personal. Use everyday English as you would speak it rather than as you would write it, think about how you would talk to your audience if you were face to face.

 

If you’d like to understand more about writing style and learn what common mistakes to avoid, why not call Emma for a friendly chat? Curly Creative can offer advice on copy writing or even write your website, blog or email copy for you. Ask about our SEO copy writing service. 

 

Contact

Curly Creative
Marketing and Web Design
21 Little Hoddington
Upton Grey
Basingstoke
Hampshire
RG25 2RN

Tel: +44 (0)7790 216436
hello@curlycreative.co.uk

professional web design

Get free marketing tips

Sign up to our email newsletter for useful stuff and top marketing tips. Please note that we will NEVER sell your personal information to third parties, because quite frankly that would be a pretty rubbish thing to do!

Client Testimonials

Emma has been absolutely brilliant, from the very first meeting she has gone above and beyond. Every stage has been clearly explained and completed before deadlines, she has been a pleasure to work with. I have no hesitation in using Emma again or recommending her to others.

 

Caroline Beacon 
Owner, Stitched By You 

Emma developed our logo, marketing leaflet and then our website. I am really thrilled with all three. Emma listens carefully to what you are wanting to achieve and asks some probing questions to properly understand the business vision. She then interprets this to design and deliver the outputs with wonderful effect. Emma is easy to get on with, provides good advice and is very conscientious (and patient!). I certainly would recommend Curly Creative.

 

Andrew Martin 
Owner, Candy Tours 

The quality of Emma's work is very high. Emma is an excellent communicator, with great attention to detail... She really took time to listen and understand my business, before creating a completely new brand identity for me and then a website This is a start up business and working with Emma challenged me to be clear on my objectives and values, which has in turn led to a brand and website that I am delighted with and very proud of... I can't imagine anyone else would do such a good job!

 

Jessica Green
Owner, Jessica Green Hypnotherapy 

Emma was friendly, supportive and chatted to me like a friend. She was happy to take all my ideas into account and went out of her way to ensure I was happy with the end result. I will always be using her from now on!

 

Sarah Leaford
Owner, InsideOut Bridal

Emma Mackenzie provided the marketing services, including web design for my company.  Her work was of the highest quality and she approached every assignment with imagination, zeal and assiduity.  I have no hesitation in recommending Emma.

 

Mike Tyler 
Director, Holidaybreak Adventure Division